The famous fashion outfit will feature in the much-awaited metaverse release and bring a fresh breath of fashion and style to the Shiba virtual ecosystem.
Metaverse lifestyle is becoming a thing for regular fashion brands and Web3 companies. More and more brands are securing their spot in the virtual economy, and the famous rock-style fashion house John Richmond has joined the fray. The renowned lifestyle company is the official fashion partner for the premiere of the all-new SHIB The Metaverse release, the latest iteration of the Shiba Inu world.
Rock-style Fashion in the Metaverse
Visitors to SHIB: The Metaverse will have a chance to adorn their avatars in digital John Richmond wearable outfits, available for free or at a premium price. As a cherry on the cake, visitors that buy these outfits in the form of non-fungible tokens will also stand a chance to win a real-life duplicate of their metaverse outfits.
Executives at John Richmond have expressed their delight about the partnership. Speaking to news outlets, Mena Marano, Chief Executive Officer of Arav Group, John Richmond’s parent company, claims SHIB: The Metaverse and John Richmond share a familiar innovative spirit. Mena believes John Richmond is the Shiba Inu of the lifestyle and fashion industry, and together, they will be a breath of fresh air for metaverse fashion.
Through this partnership with SHIB: The Metaverse, the John Richmond brand has another shot at thinking out of the box to reach a new tech-savvy audience dominated by young people. Also, John Richmond has an opportunity to bring his incredible style to the over six million-strong ShibArmy, a passionate community of Web3 enthusiasts who always want to be ahead of the pack. The partnership offers the fashion brand a platform to experiment with new and daring designs while enjoying instant feedback from an enthusiastic audience.
More to Come From SHIB: The Metaverse?
Partnering with the John Richmond brand is the most recent of the several significant announcements related to SHIB: The Metaverse. Earlier, SXSW, the company behind the metaverse project, announced it would build the virtual world on top of Shiba Inu’s long-awaited Layer 2 blockchain scaling solution for Ethereum, christened Shibarium.
Users will also get the chance to buy virtual land in the Shiba Inu metaverse, and visitors to the festival will enjoy a preview of the WAGMI Temple, the first of the HUBs in the SHIB metaverse.
John Richmond entering the metaverse under such circumstances is true to his character as a disruptor in the fashion industry. The brand is entering uncharted waters, uniting fashion, e-commerce, and Web3 daringly. According to Marano, John Richmond is rock-and-roll and constantly seeks to engage its customers innovatively. The partnership with SHIB: The Metaverse brings two disruptors together and holds great potential.
SHIB: The Metaverse is building immersive virtual experiences for users to benefit from, explore, and interact with the all-new Shiba Inu universe. The metaverse project aims to offer users a fun and engaging experience as they generate passive income, earn rewards, collect in-game NFTs, and build unique virtual experiences for their projects.