Privacy & Cookies Policy

Last Updated: July 12, 2022

1. Privacy & Cookie Policy Explained

This Policy outlines how we safeguard and manage any personal information you give us via our websites, applications, social media pages, email, phone calls, and in-person interactions. It also covers any personal data we could obtain from other parties and gives you a rundown of your legal rights.

You consent to the use of your personal information as set forth in this Policy by using our services, including browsing our websites, registering, logging in, or subscribing to marketing communications. On occasion, as joint controllers with our partners, we may be responsible for processing and protecting your personal data in connection with your use of our services. In these situations, our partners will handle your personal information in accordance with their privacy notices.

2. About ‘My Metaverse Daily’

My Metaverse Daily website is dedicated to Metaverse related news and content and brings latest news and insight about Metaverse.

3. Information that we collect

We collect the following information:

Information provided to us by you:

When you create and log into an online account, subscribe to one of our titles, sign up for our marketing communications, respond to one of our competitions or promotions, order or register your interest in our services, or post a comment under a news article, we may also collect information such as your name, phone number, address, and email address. In cases where you or your organisation provides us with services, we may also collect the name of your organisation.

Information from your device:

We collect information from and about the device you are using when you interact with one of our websites, apps or other products/services, including adverts.

This may include:

Device Type: Information about your browser type, operating system, hardware, and software to customise the experience for your device (e.g. screen resolution).

Device Operations: Information about the actions you do and the behaviours you exhibit on your device is used to customise your experience according to how you and other users have engaged with our content.

Unique Identifiers: Device IDs and Advertiser IDs in order to save your preferences against an identifier to refer to on subsequent pages and to display advertising.

Device Settings: So that we know which version of the website to serve you, information from your device’s settings, such as access to your GPS location or other location-related data.

Network/Connections: Your IP address, so that we can recognise your geographical location.

Cookies: Information obtained via cookies or other similar technologies that are installed on your device and tell us how you use our websites and/or particular third-party websites. Additionally, certain cookies are set by outside parties.

Posting comments on articles

The details you provide and your username when you leave a comment on an article are visible to everyone. Other persons may view and gather this information. We firmly advise against including any personal information in your comments, especially facts that can be used to immediately identify you, such as your name, age, residence etc. The privacy of the information you provide in the comments section is not our responsibility.

Social media

If you use our websites using a social media platform like Facebook, Twitter, or Google, you are giving that company permission to share your user data with us. Along with your name and email address, they will also have access to any other information you have given them permission to share with outside parties. We won’t have access to this information if you delete our website from your Facebook, Twitter, or Google account.

We use plugins from social media networks and other platforms on our websites, which may let you use their services or share content with these networks / platforms.

Browser pop-up notifications

When you consent to receiving pop-up browser notifications from our website, we collect the following information:

  • the URL of the page you were on when you were subscribed;
  • your country code;
  • your device type;
  • your browser name and version;
  • whether the notification was shown to you; and
  • the topics of the notification you have clicked on or interacted with.

Information about other people

By providing us with information about someone else, you certify that they have granted you permission to do so (including permission to provide us with sensitive personal data).

4. Legal justifications for data processing under the EU and UK GDPR

In accordance with the EU General Data Protection Regulation and the UK General Data Protection Regulation, we process your personal data using the following legal bases.

 Contract: As a required component of carrying out our contractual responsibilities to you, we process certain of your data. For instance, to ensure that you can receive the things you order, to grant you access to your digital subscription, or to deliver a reward you have won.

Consent: Some processing activities will only be done where we have sought your prior consent. If we require your consent, we shall provide you with full details of the information that we would like and the reason we need it. Once given, you have the right to withdraw your consent again at any point and we shall be obliged to stop processing your data and delete it unless we can demonstrate that another legal basis applies.

Legal obligation: There may be situations where we need to use your information to comply with legal and regulatory obligations or defend claims.

Legitimate interests: Some of your data is processed by us because it serves our legitimate interests. Where this is the case, we have carefully evaluated how utilising your information may affect you and have kept it to a minimum. If this is the foundation for our decision, we can explain why the processing is in our interests, and you are allowed to disagree with this choice if you so choose.

Examples of our legitimate interests processing activities include:

  • supporting a free press and individual and societal rights to receive information;
  • developing, delivering and maintaining relevant and engaging products/services and advertising; and
  • understanding who our audiences are in order to improve our content and services.

5. How we may use your information


We use private information for journalistic purposes in order to uphold the freedom of the press and informational rights of both individuals and society.

Comment Moderation

We review comments for inappropriate or offensive language and disruptive behaviour that violates our terms.

Delivering services

By using our websites, apps and services, we may process your information, including your name, phone number and email address, for the purpose of providing you with such products and services and managing our relationship with you, which shall include (without limitation):

  • managing your accounts, entitlements and subscriptions;
  • communicating with you in relation to your account or service, service updates or other non-marketing communications;
  • delivering customer services and support;
  • dealing with and responding to you about a comment you have submitted on our message boards or other such user generated content facilities;
  • ensuring the integrity of votes, competitions and polls;
  • maintaining records of our communications with you if you get in contact with us; and
  • responding to press complaints submitted to us.

Legal basis for these processing activities: Consent (if requested) or legitimate interests or contract

  • running competitions effectively and informing you if you have been successful in any competitions or promotions.

Legal basis for this processing activity: Contract or legal obligation

We may also record phone calls or customer enquiries via online chat for quality, training and management purposes.

Legal basis for this processing activity: Legitimate interests or contract

Digital events

In order to provide you with digital event functionality and content, such as recordings, user-generated content, and chat functionality, we may utilise your personal information (such as your name, email address, etc.). This could also include chat content, questions, poll results, speeches or presentations, and audio-visual content that features your likeness, picture, or thoughts.

This content may be retained and reused by us for later business purposes (for example for reuse at subsequent events or to allow webinar access at a later stage).

Legal basis for processing this data: Consent (if requested) or legitimate interests

Direct marketing and browser push notifications

In accordance with your preferences and data protection legislation, we may use your information, including your name, email address, and phone number, to send you direct marketing communications and to carry out marketing analysis.

This may include communications by email, post, telephone, SMS or app notifications about our products and services, events and special offers. This also includes browser push notifications where you have consented to receiving these. We may also send you periodic newsletters to inform you about the any changes to our products and services where we have permission to do so.

In relation to email marketing communications, we may send you such communications when we have your consent, or when you are an existing customer who has previously bought or subscribed to a similar product or service from us. You may opt out of email marketing communications when your personal information is first collected. You may also unsubscribe from receiving email marketing at any time by clicking the “unsubscribe” link at the bottom of each email. If you unsubscribe from email marketing, we shall keep your email address to ensure that we do not send you any marketing in future.

Legal basis for processing this data: Consent (if requested) or legitimate interests

Personalisation / identifying your interests / audience segmentation / audience conversion / ecommerce activities

We use your information, including your UID, to provide you with a greater personalised experience when you visit or use one of our sites or apps, and for insight and marketing purposes.

We make assumptions and draw inferences about your interests based on the kind of articles and content you click on or read.

We use this information to segment our audiences into groups with attributes. This helps us show you more relevant content/adverts and helps are advertisers target more effectively.

Please note you have the right to object to profiling for marketing purposes at any time. If you wish to opt-out of having your personal information profiled for personalisation purposes, you can do so via the Cookie Settings.

Legal basis for this processing activity: Consent (if requested) or legitimate interests

Cookie Matching / UID Matching

Where you have given consent, we check to see if you have a cookie ID or UID when you visit our website. We are then able to compare the cookie ID or UID we have to see if we know who you are.

Legal basis for this processing activity: Consent

Location based services and advertising

Where we provide services that utilise your device’s location, such as local weather or news, your location will be determined either from a lookup of your IP address in a “GeoIP” database which lists information provided by your ISP (usually your closest town or borough).

Sometimes we can collect the precise location directly from the device (such as through GPS or Wi-Fi on mobile devices) but only where you have granted permission for us to access this location information via your device settings. We use such information to provide you with a more tailored, relevant experiences when using our websites/apps.

Where you have granted permission to access your device’s location and consented to us to use your data for advertising purposes, this location information may be used to tailor the advertising you receive, including showing you certain advertisements when you are in the vicinity of a particular location.

Legal basis for this processing activity: Consent

Measurement and analytics

We may use certain information (such as the websites you visit, the ads you see or click on, and the emails you interact with) to assist advertisers and other promotional partners in determining the reach and effectiveness of their ads and promotions as well as the reach and effectiveness of our own services and communications.

Legal basis for this processing activity: Consent (if requested) or legitimate interests

Ad blocker detection

We collect information from your device to detect whether you’re using an ad blocker. This is to determine if we are able to show you advertising.

Legal basis for this processing activity: Legitimate interests

Improving our services and products

We may use your information to monitor and improve our products, content and services. This may include (without limitation):

  • developing the design and style of our services to make improvements;
  • carrying out statistical, technical and logistical analysis to inform our strategic development; and
  • blocking disruptive use and ensuring the security of our services.

If you have registered on our websites or apps, we may analyse the information we hold on you in aggregate with our other customers to improve our advertising systems.

Legal basis for this processing activity: Legitimate interests

Disclosures permitted or required by law

Your data will be disclosed where we are obliged to do so by law. We may also disclose your information in order to protect or enforce our rights or the rights of others and for the prevention and detection of crime.

Legal basis for these processing activities: Legitimate interests or legal obligation

Receipt of services from suppliers

 If we have engaged you or the organisation you represent to provide us with products or services (for example, if you or the organisation you represent provide us with services such as IT support or financial advice), we will collect and process your personal data in order to manage our relationship with you or the organisation you represent, to receive products and services from you or the organisation you represent and, where relevant, to provide our products and services to others.

Legal basis for processing this data: Legitimate interests or contract

6. If you fail to provide your personal data

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data that we may need in order to provide the services you have requested from us. In this case, we may have to cancel the provision of the relevant services to you, in which case we will notify you.

7. How we may share your information

Sharing with third-party partners

Partners: When you purchase subscription or services from us, we may partner with specialist companies to fulfil your order and provide certain customer services.

We usually remain the data controller of your information and the other companies only process data under our instructions and cannot use the information for their own purposes. If one of our third-party partners acts as data controller of your personal data (whether or not as a data controller in common with us) we shall let you know before you register for the service.

Legal basis for processing this data: Contract

Service Providers: We may pass your information to our processors – companies that we use to provide services on our behalf, for example for delivery services and prize fulfilment companies. These processors can only use your information in accordance with our instructions and for no other purpose.

Legal basis for processing this data: Contract or consent (if requested) or legitimate interests

 Promotions: Sometimes we may bring you promotions in association with other companies. If you enter such promotions, the other company will use the information you submit and we provide to them as a data controller in line with their own privacy policies. We shall let you know the precise arrangement at the time you provide your personal information.

Legal basis for processing this data: Consent (if requested) or legitimate interests

Functionality: We may share information about you with suppliers that we engage to help us provide our services and/or functionality of our websites and apps.

Legal basis for processing this data: Consent (if requested) or contract or legitimate interests

Advertisers: We may provide third party advertisers with reports containing aggregate statistical data about our websites’ and apps’ audience to determine the reach of their target audience. This aggregated information may include demographic data such as age range and/or geographic location of groups of our customers.

This aggregated data does not include contact details (such as names, addresses or email addresses) that can be used to personally identify you or contact you.

Legal basis for processing this data: Consent

Facebook insights data: Facebook Ireland Ltd (“Facebook”) provides us with statistics and insights (“Page Insights”) that help us understand the use of our Facebook Fan Pages. When you visit or interact with our Facebook Fan Pages, we shall process your personal data as joint controllers with Facebook.

Facebook is primarily responsible for the data processing when you visit our Fan Pages. However, we use Page Insights and information you provide via your Facebook profile to define our audiences, customise advertisements and create Fan Pages to match the interests of our visitors.

For further information from Facebook about:

  • Page Insights and how to exercise your rights, please see here;
  • the determination of the responsibilities within this joint controller relationship please see here;
  • the placement of cookies by Facebook when visiting a Facebook Fan Page, please see here; and
  • protecting your privacy at Facebook, please see here.

Legal basis for processing this data: Legitimate interests

Social media plugins: Our website may use social media plugins to help you share content more easily with your friends.

Social Media Plugin Privacy policy
Facebook Share Button Facebook Messenger Share Button Facebook Like Button
Twitter Share Button Twitter Follow Button
Pinterest Share Button Pinterest Follow Button
Flipboard Share Button Flipboard Follow Button
Instagram Follow Button
Snapchat Follow Button

If you do not click on the respective buttons, no personal data will be collected and stored by the social media company.

If you are logged onto to your Facebook, Twitter, Pinterest, Flipboard, Instagram or Snapchat account, certain user data (including your IP address at the time) may be collected and linked to your social media account information by the respective social media company.

We receive no personal data from the social media companies about which articles you have clicked or seen on our websites. However, we do receive summarised, aggregated statistical reports on the use of these plugins.

Legal basis for processing this data: Legitimate interests

Change of Control: We may transfer, sell or assign any of the information described in this Policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.

 Legal basis for processing this data: Legitimate interests

8. Details of transfers to third countries and safeguards

Contractual constraints and/or technical limitations will be imposed on any organisation that has access to your information while performing services on our behalf to ensure that it is protected and that it complies with all applicable data protection laws.

We will adhere to our legal and regulatory obligations with regard to your personal data when transferring it outside of the European Economic Area (EEA) or the United Kingdom (UK). This includes having a legal basis for the transfer and putting in place the necessary safeguards to ensure an adequate level of protection for the personal data. We shall, where necessary, enter into EU Commission approved model agreements with these organisations to ensure suitable protections are in place when these organisations are domiciled in jurisdictions outside of the UK or the EEA that the EU Commission has not judged adequate. In compliance with any applicable data protection legislation, we’ll take precautions that are reasonable to ensure the security of your personal information.

9. Your rights under the UK GDPR and the EU GDPR

Under some conditions, such as if you reside in the UK or the EEA, you may (with some exceptions and restrictions) exercise the rights granted to you by the UK or the EU data privacy legislation as follows:

  • Access: If you wish to exercise your right to access a free copy of your data, you can contact us at
  • Portability: Please get in touch with us at if you want to receive the personal data you’ve given us in a structured, normally used, and machine-readable format. Please be aware that this right only pertains to information that is processed automatically with your consent or as required by law.
  • Deletion: To ask us to delete your personal data, please contact us at However, there may be circumstances where we are legally entitled to retain certain data.
  • Rectification: If you wish to update or rectify your data, you can do this directly by accessing your account settings.
  • Restriction: To request the restriction or suppression of your personal data, please contact us.
  • Revoke consent for direct marketing: If you wish to object to the processing of your data for direct marketing, you can opt-out by updating your settings or clicking on the ‘unsubscribe’ link in any marketing email or newsletter you receive from us.
  • Objection to automated profiling: If you wish to opt-out of having your personal information profiled for personalisation purposes, you can adjust your account settings or contact us directly.
  • Objection to legitimate interests: If you wish to object to our processing of your data where we are pursuing our legitimate interests or those of a third party, please contact us, at the contact details provided below stating the nature of and reasons for such objection.
  • Complain: You also have the right to lodge a complaint about us with your local supervisory authority, for example the Information Commissioner’s Office in the UK.

Exercising Your Rights

If you would want to exercise any of your rights under the GDPR, please get in touch with us and let us know which rights you would like to exercise and that you are doing so in accordance with the GDPR. Please be aware that notwithstanding requests for deletion, there may be instances in which we are required by law to keep certain data.

We may seek to verify the identity of the person submitting the request.

We must be convinced that the third party making the request has the right to act on your behalf when you submit a request through them, and we may require them to show us proof of this right. We will reply to the third party directly if we are confident that they are authorised to do so.

10. Data retention and account deletion

Your data is kept by us for no longer than is necessary in light of the reason it was obtained. Depending on factors like the type of data submitted, the reason it was obtained, the legal justification we use to process the data, and any applicable legal or operational retention requirements, this is decided on a case-by-case basis. For instance, even if you ask us to deactivate your account, we still need to keep some information for financial auditing and fraud protection.

Please be aware that we consider deletion requests in light of the journalism-related processing we conduct, which includes original content and supporting comments. We are willing to anonymize your comments when we get a request to delete your personal data from our organisation by removing your email address and alias from your public account profile. By doing this, your comments are separated from your public account profile and you are no longer acknowledged in public as the comment’s author. However, we maintain your information because there’s a chance that user comments will be the subject of libel or defamation lawsuits.

11. Children and young people

Children are not the target audience for our websites, applications, or other goods and services. We don’t purposefully collect data from those under the age of 16 or use it in any other way.

For the purpose of online behavioural advertising to children under the age of 16, we do not deliberately construct interest segments for that purpose.

To agree to online behavioural advertising via your privacy settings, you must be at least 16 years old. Ask your parent or guardian’s permission before providing us with your information or using our websites or applications if you are under the age of 16.

If you know that your child has used our websites or applications or has otherwise supplied information to us without your permission and you are that child’s parent or guardian, please contact us or our joint controllers. Within a reasonable timeframe, we will delete or otherwise stop processing your child’s personal information.

In accordance with industry best practice guidelines, we may retain your information for a reasonable amount of time to make sure that we do not contact you in the future.

12. Cookies and other identifiers

We may use cookies or other similar technologies to gather information when you use our websites, apps, or interact with our emails. Your email address could be used to help us collect data as well.

What are cookies and how do they work?

When you visit a website, a little file called a cookie is downloaded to your computer or mobile device. Every time you visit a website again, your browser sends these cookies back to the website so that it can recognise you. Because of this, websites can customise what you see on the screen.

Do we use other technologies which are similar to cookies?

We may use the following:

  • Web beacons: Our websites, apps and emails may contain small invisible images known as “web beacons” or “tracking pixels”. These may be used in a way similar to cookies to:
  • understand when a particular part of a webpage, email or app is viewed;
  • understand how successful an article or an email marketing campaign has been; and
  • verify any clicks through to links or advertisements contained in emails.
  • Tracking URLs: These are web links that allows us to measure when a link is clicked on. They help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
  • Device identifiers: We use device identifiers on mobile devices in the same way as cookies are used on web browsers. A device identifier is a unique number on your device which allow us to remember your device.

We use these similar technologies on websites, emails and apps, for the same purposes and in much the same way as we use cookies on websites. We shall use “cookies” and “websites” below as shorthand for “cookies and similar technologies” on “websites, emails and in apps”.

What do we use cookies for?

Cookies and other online tracking technologies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites.

There are many different uses for cookies, but for within our sites, they fall into the following groups:

Cookies that are needed to provide the service you have asked for (Essential / Strictly Necessary)

Some cookies are essential so you can move around our websites and use their features. Without the use of these cookies parts of our websites would not function. For example:

  • your username and keeping you logged in during your visit – without cookies you might have to log in on every page you go to; and

Cookies that collect information about your choices and preferences (Functional / Preference)

These cookies collect information about your choices and preferences, and allow the website technology to remember things like:

  • remembering a location you’ve provided us with so we can show you relevant content to where you are and to provide local weather forecasts;
  • if you have filled in a survey, so you’re not asked to do it again; and
  • showing “related article” links that are relevant to the page you are looking at.

Cookies used to understand how people use our services (Analytics)

We employ analytics cookies to track which pages, links, and areas of our apps are often used and which ones are not as frequently used. This information helps us keep our sites current and relevant. The ability to recognise patterns in how users move through our websites helps us find areas for customer journey enhancements.

We may combine information collected by analytics cookies with other information that you provide to us.

We may also use this combined information to improve our services. For instance, we may analyse this information in aggregate to improve our advertising systems.

Cookies used to show advertising that is relevant to you (Tracking and Advertising)

Some advertising, known as “online behavioural advertising” is tailored to you and uses information collected by first party and third-party cookies based your web browsing activity.

Cookies are placed on your browser to remember the websites you have visited. Also, when you log into your account, we can recognise your UID. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

To help us deliver relevant advertising using cookies, we use Google Marketing Platform. Click here to find out more about Google Marketing Platform.

Additionally, to help us deliver relevant advertising using cookies and track audience conversion, we use Facebook Ads. You can find more information about Facebook Ads here.

We also use these cookies in order to:

  • know how many advertisements we serve, how many times these are clicked or hovered over with a mouse cursor, how many advertisements we show to a given user and how many customer actions these generate;
  • understand which customers reach a sale or other action page on an advertiser’s site. This allows us to monitor how many sales or actions we achieve for an advertising client, and therefore, how effective our advertising is; and
  • protect our advertisers’ brands, we often use a technology that scans the page to ascertain that it is safe from profane, sensitive and potentially brand-negative topics, before serving an ad there. This process is called “ad verification”.

Ad-blockers: We may use information from within our webpages to determine whether you have an ad-blocker enabled. This information may be stored or associated with your device (including through the use of cookies) to re-insert advertisements on our websites and to understand how our customers use ad-blockers. The advertisements that are re-inserted may include those from ad-blockers’ “white lists” or that promote our own services. We reserve the right to restrict your access to some or all of our website while you have an ad blocker turned on.

Do Not Track: Our website may not respond to “Do Not Track” browser settings.

Managing Cookies: You can change your cookie settings on this website at any time via your Cookie Settings. Please note that this consent tool may not be supported on certain versions of Internet Explorer. You may change your browser in order to exercise your rights under the UK GDPR or the EU GDPR.

Cookies can also be controlled using the following instructions:

  • Mobile Devices: When using a mobile device, you can opt-out of receiving online behavioural advertising by selecting “Limit Ad Tracking” in the Settings of your Apple iPhone or iPad, or the “Opt out of interest-based ads” in the Settings on your Android device. You may also be able to reset your unique identifier used for online behavioural advertising (referred to as an “Advertising ID”) in the Settings on your Apple or Android device.
  • Online Behavioural Advertising cookies: If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to Your Online Choices.
  • Web-Beacons: You can usually prevent the operation of web-beacons by changing your web-browser Cookie Settings and your ad choices, or for those in emails, by switching off images in your email client or viewing emails using only the “text” display (rather than “HTML” display’). See the “Help” section of your email client for instructions. Please see the All About Cookies website for further information about managing your options.
  • You can also visit the trade body representing these advertising platforms where you can control your third-party online advertising preferences by going to the Network Advertising Initiative.
  • Browsers: The links below take you to the help sections for each of the major browsers that will tell you how you can manage your cookies:

13. Updates to this Policy

We reserve the right to make changes to this Policy. Where changes are made, we shall post the revised Policy here with an updated effective date. Please check regularly for any changes to this Policy.

17. How to contact us

If you have any queries or comments about this Policy or wish to exercise any of your rights under the UK GDPR, the EU GDPR, the CCPA or other laws, we encourage you to contact the undersigned:

Contact Person: Mark Mensah

My Metaverse Daily