Hublot Opens Mammoth Stadium in the Metaverse as First Immersive Football World Cup Begins
The virtual stadium, located in the Spatial Metaverse, takes shape ahead of the Qatar 2022 World Cup, which will be reenacted in the metaverse courtesy of BeFootball’s Immersive Football World Cup.
While its competitor, Rolex, has filed trademark applications relating to the metaverse, Swiss luxury watchmaker Hublot has joined forces with architects of the MEIS to build the biggest football stadium in the Metaverse. With football frenzy on a high as the FIFA World Cup draws near and football-themed cryptocurrencies gaining momentum before the market’s capitulation this week, Hublot seized its opportunity to gain traction as it unveiled the mammoth stadium.
Named the Hublot Loves Football Metaverse Stadium, the virtual masterpiece is a result of Hublot’s partnership with MEIS architects. Notably, these professionals are the minds behind several stadiums in Europe, including Goodison Park (home to Everton Football Club), the Crypto.com Stadium, and the Stadio Olimpico in Rome, home to AS Roma.
The stadium’s structure and design draw inspiration from one of Hublot’s timepieces, the Big Bang e-watch. The ground will serve as a hybrid space, hosting several events in sports, arts, and other virtual functions. The stadium is open to everyone, and users can enter it through the Spatial Metaverse at spatial.io and has a maximum capacity of 90,000 spectators.
Spatial.io is the Metaverse home of luxury brands in Web3, boasting over 4 million minutes of user time spent in the virtual environment weekly. Along with the stadium, the Spatial Metaverse also offers a media wall and a 1km-long concourse. While the Hublot Loves Football Metaverse Stadium is the watchmaker’s biggest feat in the metaverse, the company has been inclined favorably towards cryptocurrencies and the metaverse in the past. It looks to build on that promise shortly.
Hublot released the Big Bang Meca-10 P2P in 2018, which users could only buy using Bitcoin, in commemoration of Bitcoin’s tenth anniversary. Soon, Hublot will organize metaverse exhibitions next to its boutiques in luxury shopping malls across several Asian countries as part of its Hublot Loves Football campaign. The virtual events will be hosted in luxury malls in Singapore, Indonesia, Kuala Lumpur, Thailand, and Doha, all through November. Also, Hublot is the official timekeeper for the Qatar 2022 FIFA World Cup.
In other news, BeFootball, a tech company that creates and sells football-related immersive products, has launched its SuperPlayer game based on the FIFA World Cup 2022. The virtual reality game offers two modes in digital twins of real football stadiums in the Metaverse. SuperPlayer will be available for free in the Meta Quest store. Players must choose between the Keeper and Header modes and compete to claim the top position. BeFootball is organizing a simulation of the World Cup in this sense, with players that top the leaderboards eligible to share $3,000 in prizes at the end of the tournament. From the 20th of November to the 18th of December, players can compete using one of the 32 teams at the World Cup to win the Immersive Football tournament. Interested users only require a VR headset and an internet connection to play.