The metaverse brand has rolled eight Web3 and Metaverse companies into one to achieve its dream of an open metaverse.
Building an open metaverse is the dream for many companies in the Web 3 space, and thanks to this gigantic merger, Futureverse can now come into the spotlight and contribute significantly to the metaverse ecosystem. On December 15, the company announced that it had merged eight Web3 startups/companies into one to actualize the open metaverse dream.
Like Animoca Brands, Futureverse has executed a roll-up strategy, merging Web3 and Metaverse companies, to drive its metaverse dream. In an interview with the press, Aaron McDonald and Shara Senderoff, two of the co-founders of Futureverse, expressed delight at the company’s progress since its birth five years ago. According to McDonald and Senderoff, the merger means Futureverse is now a multinational company with over 300 full-time employees across 16 countries.
The Futureverse project is building what its founders call a Metaverse Operating System – a network of solutions critical to actualizing an open metaverse. After years spent building with zero to little marketing/customer acquisition, Futureverse’s founders believe the company can now begin to onboard new users into Web3. Alongside the merger announcement, Futureverse also released a sneak peek into an upcoming metaverse environment, one of the many being built presently.
Infrastructure is critical to actualizing the metaverse dream, and the Futureverse infrastructure is composed of four fundamental tools: artificial intelligence (AI), payments, communication, and identity. These core tools are integrated vertically through Futureverse’s in-house decentralized blockchain network, The Root Network.
Altered State Machine, a leading artificial intelligence protocol for creating AI-powered metaverse and gaming characters/content, is one of the eight companies that form the Futureverse roll-up. Shadows Interactive (an LA-based animation studio), Non-Fungible Labs (a creative and engineering studio), Sylo (metaverse communications protocol developer), Centrapay (digital asset payments SDK), Centrapass (digital identity protocol developer), Immersve (multichain payment protocol), and Altered Phoenix (a gaming studio), are the other seven.
While the merger boosts Futureverse’s technological infrastructure significantly, it also positions the company and its digital asset intellectual properties ahead of any others based on the total numbers of NFTs in the ecosystem, unique holders, NFT transactions, and NFTs per user. Futureverse’s dream of the metaverse is not as centralized as reflected by Web2 companies like Sony, Meta, and Microsoft. Instead, the company believes in building a seamless portal that connects every app in the Metaverse, allowing users to access digital experiences, favorite content, communications, and finances with one digital identity.
Along with the merger, Futureverse also encourages user-owned content creation with powerful storytelling. In addition, the company has already created a broad cultural footprint across Web2 and Web3, with several partnerships with notable brands already in the bag. Keanu Reeves, FIFA, Timbaland, Snoop Dogg, Warner Music Group, Muhammad Ali Enterprises, and other famous brands are Futureverse partners, with more partnerships to be announced.
The Futureverse ecosystem will feature immersive content like the FIFA AI League, FLUF World, and Muhammad Ali: The Next Legends. With its merger, Futureverse may have assembled a complete metaverse solution that will shape the future of the virtual economy.