Web3 features are now starting to appear on Smart TVs but they might later become an on-romp for daily users.
Is the new version of the web ready for serious business in Las Vegas? Do you want to know how the Metaverse can shake the Mass Market with Smart TVs?
At the yearly CES trade show, a few television stations announced this week that accesss to the NFT (non-fungible token) or Metaverse worlds will be as simple as pressing a remote control button fostering a long-sustained race between manufacturers to create screens having the most whistles and bells.
Apart from the traditional voice-control abilities and streaming applications within the last year, some manufacturers (particularly LG and Samsung) have introduced Web3 functionalities like metaverse platforms integrations and NFT marketplaces to their Smart television.
These developments were made to make offers from these companies more acceptable to their tech-savvy customers and attract an influential customer base at the end.
Smart TVs as an Avenue to reach a Large Audience
An important point to note is that Web3 companies have a different perspective to Smart TVs compared to a common person. They think Smart TVs can help them connect to a larger audience.
The two biggest TV manufacturers by market share in the World is LG and Samsung. If you mistakenly throw a hard object in a TV showroom, you’d likely break the screen of a Smart television regardless of the model.
LG announced this week that they will be adding an upgrade to their feature called Blade Wallet after unveiling an NFT marketplace. Their TVs will be supporting blade wallet. Blade is powered by the blockchain that powers the LG marketplace known as the Hedera ecosystem. LG trusts this ecosystem because it is backed by companies such as Google, Ubisoft amongst others.
Introducing the Metaverse into Smart Televisions
LG and Samsung (viewers can view NFTs at 8k resolution) made announcements at the CES 2023 about making upgrades to their NFT wallets. Some manufacturers have also benefited from the benefits accrued through NFT.
Other big competitors to both companies battle with their value offering which leads to them eliminating features that seem too advantageous. Till a large number of customers begin to request for easier access to NFTs on their TV set, the feature willl probably remain obscure.
The demand may come from the Metaverse though. Discussions sorrouding the metaverse hardware is often centered around AR (augmented reality) and VR (virtual reality). With Smart TVs, you can search metaverse worlds easily just like how you’d search for a tv channel.
That is another motivation behind why LG decided to move into Web3. Even as the metaverse is best suit for virtual reality, its market remains quite insignificant when compared to a big tech category like TVs despite the technical wizardry of its technology.
You won’t buy a TV set because you want to see into the metaverse. The desire of people buying TVs in connection to their desire to peak into the metaverse will depend on if the experience they get is as exciting to them as a digital viewer just like a conventional show will be.